Retail is ready for a revolution. Innovative retail technology from automation to virtual reality makes shopping easier and management more seamless. But in order to get to that forefront, you’re going to need a performance marketing strategy that will take your brand from puny to premium.
Retail tech marketing and e-commerce advertising are all about educating customers on product capabilities and then underscoring it with a message that makes sense. If your customers don't know how much better off they would be with your product, they will never buy it. You can’t just make an ad, you have to tell a story.
You’ve got sale!
Retail tech marketing strategy is no walk in the park. You need to target the right audience at the right time, convey a message that, depending on your target market (B2B or B2C), speaks authentically, and finally, prove that you are not just another technology company trying to capitalize on the momentum of other industries.
We know where to look
Retail tech marketing on social media is how you get on people’s radars and keep them loyal. Retailers live on social and the various digital platforms being used today. You don't catch fish in the desert for the same reason you don't target retailers through traditional methods. But digital waters can be murky - luckily you've got us as navigators.
Becoming retail tech royalty
While it's important to boast your capabilities and prowess as a retail technology company, your customer is what really matters. You need to be able to proclaim that your mission is to make them rich, not yourselves. With a focus on the retailer and a devotion to their success, you'll make them believe whose team you're really on.
We believe in constant experimentation and innovation, but our clients are no guinea pigs. See how we’ve assisted retailers in becoming first in their field:
When the COVID-19 crisis hit the states, Mercury Mosaics had to shut down their tile factory. Rather than furloughing the entire team, Mercedes, the company founder, decided to keep them on to plot out a new production process. In unprecedented and uncertain times, this seemed like a response worth sharing. Inc Magazine agreed.
Mercury Mosaics was an established and esteemed tile company when they brought in Rock Candy Media. They had a nice website, a consistent email strategy, and a strong social presence. Even with all that in place, there was room for improvement.
HydroPros offered a range of vitamin infusion therapies delivered intravenously. It’s the kind of IV drips you might get at a hospital, but they do much more than simply hydrate and as a branding and messaging agency, we had to get that across.
For the past 30 years, C. Kirk Root Designs has been making and selling original jewelry designs popular across Texas and beyond. And when you’ve been in the game that long, you see a lot of changes occur, both with your business and the ways in which you market it. In the jewelry biz, Valentine’s Day campaigning is a minefield of cilchés and gimmicks. Our retail marketing agency decided to go in the exact opposite direction.